Rida Hair Research Institute Ghost Oil

Reposition a hair oil listing into a premium, lightweight hair care experience focused on shine, protection, and everyday hair transformation.

HealthHero ImageInfographics
Rida Hair Research Institute Ghost Oil - Health & Household
CTR Boost
+31.9% CTR
Click-through Rate
Measured 30 days after the redesigned listing went live.

Listing Images Preview

(01) The 7-image stack
Rida Hair Research Institute Ghost Oil - Main Image Strategy
01 · Main Image Strategy
Packaging Recognition
02
Problem & Benefit Focus
03
Ingredient Transparency
04
Before & After Results
05
Universal Use Case
06
Trust & Desire Building
07
(02) The Project

Brief

Reposition a hair oil listing into a premium, lightweight hair care experience focused on shine, protection, and everyday hair transformation.

Problem

The listing generated very low impressions, limiting its visibility and overall sales potential. While both the CTR and conversion rate were performing well, the product wasn't reaching enough shoppers. Its key benefits, including the lightweight formula, frizz control, UV protection, and natural shine, also deserved stronger visual communication to maximize its appeal.

Goal

Increase impressions and overall sales while maintaining the existing CTR and conversion rate by clearly communicating the product's benefits, usage, and visible hair results without changing the product, pricing, or advertising strategy.

Solution

Rebuilt the image stack around a clear visual story, highlighting the lightweight application, visible hair transformation, frizz control, UV protection, and premium lifestyle imagery. The improved visual presentation strengthened the product's perceived value, increased its visibility, and helped drive greater reach while preserving its strong click-through and conversion performance.

Transformation

(04) Side by side
Rida Hair Research Institute Ghost Oil - before
Before
Original listing - generic hair oil positioning with unclear benefits and weak visual hierarchy.
Rida Hair Research Institute Ghost Oil - after
After
Premium, lightweight hair care story with clear benefits, transformation proof, and lifestyle-driven visuals.

CTR Trajectory

Click-through rate pulled directly from Amazon Seller Central, measured over the first weeks after the redesigned listing went live.

(05) Performance
Rida Hair Research Institute Ghost Oil - CTR Trajectory

Results

(06) Impact
+31.9%
CTR Lift
+87.5%
CVR
-9%
Returns
+1219.9%
Purchases

Design Rationale

(07) Each image, why it exists
Main Image Strategy
Image 01

Main Image Strategy

Showcases the expected hair results and highlights the viral TikTok badge to capture attention and build product interest instantly.

Packaging Recognition
Image 02

Packaging Recognition

Includes the previous packaging version to maintain brand recognition and help existing customers identify the updated product.

Problem & Benefit Focus
Image 03

Problem & Benefit Focus

Addresses common hair concerns upfront while highlighting key features that support healthier-looking hair.

Ingredient Transparency
Image 04

Ingredient Transparency

Showcases the key ingredients to build customer trust and communicate product quality clearly.

Before & After Results
Image 05

Before & After Results

Sets realistic expectations by showing potential outcomes and the transformation customers can achieve.

Universal Use Case
Image 06

Universal Use Case

Answers the customer concern 'Is this for me?' by highlighting suitability for all hair types.

Trust & Desire Building
Image 07

Trust & Desire Building

Uses an attractive lifestyle model visual to create aspiration and increase buyer confidence.