Keratosis Pilaris Lotion with 10% AHA

Transform a skincare treatment listing into a premium, solution-focused gallery built around smoother skin, trusted ingredients, and visible results.

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Keratosis Pilaris Lotion with 10% AHA - Beauty & Personal Care
CTR Boost
+93.3% CTR
Click-through Rate
Measured 30 days after the redesigned listing went live.

Listing Images Preview

(01) The 7-image stack
Keratosis Pilaris Lotion with 10% AHA - Main Image Strategy
01 · Main Image Strategy
Features & Benefits
02
Awareness & Relatability
03
Ingredient Transparency
04
Before & After Results
05
Problem Understanding
06
Trust & Results
07
(02) The Project

Brief

Transform a skincare treatment listing into a premium, solution-focused gallery built around smoother skin, trusted ingredients, and visible results.

Problem

The listing received low impressions, and while the CTR was healthy relative to the traffic it attracted, the conversion rate was extremely weak. The product's core benefits, including KP treatment, gentle exfoliation, deep hydration, and smoother skin, were not being communicated effectively enough to build customer confidence and drive purchases.

Goal

Increase impressions and significantly improve conversion rate by clearly communicating the product's skin benefits, ingredients, usage, and expected results without changing the product, pricing, or advertising strategy.

Solution

Rebuilt the 7-image stack around a compelling visual narrative, highlighting keratosis pilaris concerns, AHA exfoliation benefits, ingredient transparency, before-and-after improvements, hydration, and trust-driven lifestyle visuals. The redesigned gallery strengthened the product's credibility, improved customer confidence, and helped increase both listing visibility and conversion performance.

Transformation

(04) Side by side
Keratosis Pilaris Lotion with 10% AHA - before
Before
Original listing - generic body lotion visuals with unclear benefit communication and weak hierarchy.
Keratosis Pilaris Lotion with 10% AHA - after
After
Premium, solution-focused skincare gallery with clear KP benefits, ingredient transparency, and visible results.

CTR Trajectory

Click-through rate pulled directly from Amazon Seller Central, measured over the first weeks after the redesigned listing went live.

(05) Performance
Keratosis Pilaris Lotion with 10% AHA - CTR Trajectory

Results

(06) Impact
93.3%
CTR
783.1%
CVR
-12%
Returns
783.1%
Purchases

Design Rationale

(07) Each image, why it exists
Main Image Strategy
Image 01

Main Image Strategy

Shows the expected skin transformation upfront, helping customers understand the potential results before purchasing.

Features & Benefits
Image 02

Features & Benefits

Highlights the product's key benefits, including exfoliation, hydration, and smoother skin support.

Awareness & Relatability
Image 03

Awareness & Relatability

Educates customers about KP concerns to create understanding and connect with those experiencing similar skin issues.

Ingredient Transparency
Image 04

Ingredient Transparency

Showcases the formula ingredients to build trust and help customers feel confident about what they apply.

Before & After Results
Image 05

Before & After Results

Demonstrates visible improvement while setting realistic expectations for customers.

Problem Understanding
Image 06

Problem Understanding

Explains the causes of KP to show empathy and position the product as a targeted solution.

Trust & Results
Image 07

Trust & Results

Highlights certifications and reinforces the final outcome to build customer confidence.