7-in-1 Lady Shaver

Redesigned the Amazon listing to improve conversion performance and expand the product's visibility by creating a clearer, more persuasive visual experience.

BeautyHero ImageInfographics
7-in-1 Lady Shaver - Beauty & Personal Care
CTR Boost
+169.7% CTR
Click-through Rate
Measured 30 days after the redesigned listing went live.

Listing Images Preview

(01) The 7-image stack
7-in-1 Lady Shaver - Main Image Strategy
01 · Main Image Strategy
Attachment Breakdown
02
Safety & Water Resistance
03
Facial Grooming Focus
04
Battery Performance
05
Portability
06
Trust & Durability
07
(02) The Project

Brief

Redesigned the Amazon listing to improve conversion performance and expand the product's visibility by creating a clearer, more persuasive visual experience.

Problem

The listing maintained a healthy CTR, showing that shoppers were clicking, but suffered from a low conversion rate. It also had limited impressions, reducing overall sales potential.

Goal

Increase conversion rate, grow sales, and improve the listing's reach by strengthening the visual communication and customer confidence without changing the product, pricing, or advertising strategy.

Solution

Re-engineered the complete image stack to better communicate the product's value, address key purchase objections, and create a more compelling buying journey. The improved listing was designed to increase customer trust, boost conversions, and support greater organic visibility through stronger listing performance.

Transformation

(04) Side by side
7-in-1 Lady Shaver - before
Before
Original listing - weak visual hierarchy, no clear attachment breakdown, generic product presentation.
7-in-1 Lady Shaver - after
After
Premium visual journey with clear attachment showcase, lifestyle context, and benefit-driven hierarchy.

CTR Trajectory

Click-through rate pulled directly from Amazon Seller Central, measured over the first weeks after the redesigned listing went live.

(05) Performance
7-in-1 Lady Shaver - CTR Trajectory

Results

(06) Impact
+169.7%
CTR
+18.7%
Session to Purchase (CVR)
-7%
Returns
+1396.1%
Purchases

Design Rationale

(07) Each image, why it exists
Main Image Strategy
Image 01

Main Image Strategy

Showcased all attachments clearly while maintaining a balanced, symmetrical composition. The cable placement helps frame the product and gives customers a clear understanding of what they will receive.

Attachment Breakdown
Image 02

Attachment Breakdown

Answered the key customer question of what does each attachment do by highlighting the purpose and use case of every attachment.

Safety & Water Resistance
Image 03

Safety & Water Resistance

Addressed customer concerns about shower use and durability through a realistic lifestyle visual aligned with the product's design language.

Facial Grooming Focus
Image 04

Facial Grooming Focus

Highlighted facial care needs by showing which attachment is designed for precision areas like the face and eyebrows.

Battery Performance
Image 05

Battery Performance

Removed concerns about battery life by showcasing the 75-minute runtime and 1-hour fast charging benefit.

Portability
Image 06

Portability

Demonstrated the compact design through a realistic lifestyle image, showing how easily the device fits into a bag for travel and daily use.

Trust & Durability
Image 07

Trust & Durability

Built purchase confidence by highlighting quality assurance, IPX5 water resistance, and warranty protection.