Claesson Living Brand Store
Brand store for a premium bath and home wellness brand focused on elevating everyday self-care.
Full Brand Store Preview
(01) Full page
Brief
Brand store for a premium bath and home wellness brand focused on elevating everyday self-care.
Problem
An expanding collection of bath comfort essentials lacked a cohesive shopping experience, making it difficult for customers to understand the brand's value and discover complementary products.
Goal
Create a premium brand experience that showcases comfort, quality, and relaxation while increasing product discovery, customer engagement, and cross-category sales.
Solution
Built a seamless shopping experience centered around relaxation, premium craftsmanship, and everyday comfort, using lifestyle storytelling, category-led navigation, educational content, and curated product collections to strengthen brand trust and encourage deeper customer engagement.
Modules
(03) Page-by-page breakdown
Cover Banner
Cover banner featuring the product in use with an emotional tagline that immediately communicates comfort, relaxation, and everyday luxury.
Lifestyle Banner
Premium full-width lifestyle image showcasing a customer enjoying a spa-like bathing experience while highlighting the product's comfort and support.
Versatility Showcase
Lifestyle-focused section demonstrating compatibility with a wide variety of bathtubs while reinforcing versatility and ease of use.
Product Features
Product showcase highlighting the collection's key features, premium materials, and comfort-focused design.
Relaxation Feature
Lifestyle feature banner combining immersive imagery with a compelling headline that reinforces the brand's promise of relaxation.
Conversion CTA
Split-content section designed to drive shoppers to the featured Amazon product page with a clear, conversion-focused call to action.
Benefit Highlights
Four-feature highlight section presenting the product's core benefits in a clean, easy-to-scan layout.
Color Variations
Color variation showcase allowing customers to explore the available color options while maintaining a premium visual presentation.
Customer Testimonials
Customer testimonials featuring authentic reviews to strengthen trust and reinforce product satisfaction.
Closing Banner
Closing lifestyle banner showcasing the ultimate bath relaxation experience, leaving shoppers with a memorable impression of the brand.