Keratosis Pilaris Lotion with 10% AHA A+

Develop Premium A+ Content for a Keratosis Pilaris treatment, presenting the product through a trust-focused story centered on smoother skin, gentle exfoliation, and lasting hydration.

HealthA+ ModulesStorytelling
Keratosis Pilaris Lotion with 10% AHA A+ - Health & Household
CTR Boost
CVR +783.1%
Conversion Lift
Measured 30 days after the redesigned listing went live.

Full A+ Page Export

(01) Long-form preview
Keratosis Pilaris Lotion with 10% AHA A+ - full A+ page export
(02) The Project

Brief

Develop Premium A+ Content for a Keratosis Pilaris treatment, presenting the product through a trust-focused story centered on smoother skin, gentle exfoliation, and lasting hydration.

Problem

The listing generated very low impressions, and while the CTR was strong relative to the traffic it received, the conversion rate remained low. The standard product presentation failed to clearly communicate the treatment's exfoliating ingredients, hydrating benefits, dermatologist-friendly formula, and visible skin improvements, leaving key customer concerns unanswered.

Goal

Increase impressions and improve conversion rate while reducing purchase hesitation by clearly showcasing the product's skin-smoothing performance, gentle formulation, and daily skincare benefits without changing the product, pricing, or advertising strategy.

Solution

Created a cohesive Premium A+ experience with clean visuals and a compelling editorial narrative, highlighting glycolic acid exfoliation, deep hydration, improved skin texture, dermatologist-friendly care, clean ingredients, and visible results with consistent daily use. The enhanced brand storytelling strengthened customer confidence, reinforced the product's premium positioning, and helped improve the listing's ability to convert shoppers while supporting greater product visibility.

A+ Modules Preview

(03) A+ modules
Introduction & Main USP
01
What Is Keratosis Pilaris?
02
Visible Benefits
03
Before & After
04
Simple 3-Step Routine
05
Love Your Skin
06

Transformation

(04) Side by side
Keratosis Pilaris Lotion with 10% AHA A+ - before
Before
Original A+ - flat modules, weak brand voice, no storytelling.
Keratosis Pilaris Lotion with 10% AHA A+ - after
After
Six editorial modules escalating from problem education to confident, smoother skin.

CTR Trajectory

Click-through rate pulled directly from Amazon Seller Central, measured over the first weeks after the redesigned listing went live.

(05) Performance
Keratosis Pilaris Lotion with 10% AHA A+ - CTR Trajectory

Results

(06) Impact
+93.3%
CTR
+783.1%
CVR
-12%
Returns
+783.1%
Purchases

Design Rationale

(07) Each image, why it exists
Introduction & Main USP
Image 01

Introduction & Main USP

Introduce the product as an effective daily solution for Keratosis Pilaris and encourage customers to say goodbye to rough, bumpy skin.

What Is Keratosis Pilaris?
Image 02

What Is Keratosis Pilaris?

Clearly explain the condition, why it occurs, and how gentle exfoliation and hydration help improve skin texture.

Visible Benefits
Image 03

Visible Benefits

Showcase smoother, softer, and healthier-looking skin while highlighting glycolic acid exfoliation, deep hydration, and the clean, gentle formula.

Before & After
Image 04

Before & After

Demonstrate the visible improvement in skin texture and appearance with consistent daily use.

Simple 3-Step Routine
Image 05

Simple 3-Step Routine

Apply the product, gently massage into the skin, and moisturize daily for the best results.

Love Your Skin
Image 06

Love Your Skin

Present a confidence-focused lifestyle scene that celebrates healthy, glowing skin and encourages customers to feel comfortable and confident in their own skin.